In South Africa, there is yet another silent revolution going on. It’s the “Take a girl child to work today” campaign. SAVE THE DATE: 31 MAY 2012.
Cell C is the driving force behind the campaign. It is an initiative to “deepen the thinking of the young females with regard to their infinite roles in society, enhance their self-esteem, inspire and motivate them to reach to reach their full potential and through exposure to diverse careers and positive role models assist them to prepare for the world of work”.
The initiative is a joint effort between Government, the Department of Education, business and the public.
I was amazed to know that, ‘Take a Girl Child to Work Day” has become South Africa’s “largest collaborative act of volunteerism” (The Encylopedia of Brands and Branding in South Africa in association with Sunday Times)
The project was actually started by the Ms. Foundation in the United States where it launched Take our Daughters to work Day in 1993
The initiative is aimed at girls in Grade 8-12 at a time when they are making career and education choices. The idea is for the girls to shadow the host all day. Watching how people solve problems and cope with crises in the workplace is also an important part of the learning experience.
Achievements to date:
- an estimated 500 000 girl children have participated in the campaign
- 1 800 public and private sector partnerships have been brokered
- secured participation from the Presidency, business and government leaders
- 40 000 to 50 000 girl children participate in the campaign annually
- Over 1000 schools participate on the day
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